About
In an increasingly digital world, heritage interpreters and tourist guides must adapt to the evolving landscape of communication and technology. This course is a dynamic course designed to equip professionals with the essential skills needed to engage effectively with diverse audiences and enhance visitor experiences. This four-hour course is structured into three comprehensive modules: 1. Social Media Etiquette for Heritage Interpreters and Tourist Guides: Explore the significance of social media in promoting heritage sites and tours. Learn best practices for creating a professional online presence, dos, and don'ts, engaging with audiences respectfully, and managing public feedback effectively. Participants will develop tailored social media strategies through practical exercises. 2. AI Applications and Tools for Heritage Interpretation and Tourist Guiding: Discover how emerging AI technologies can transform the interpretive process. This module provides insights into AI-driven tools, focusing on their practical applications in enhancing itinerary planning, improve narrative creation, storytelling, and visitor interaction. Ethical considerations surrounding the use of AI in heritage contexts will also be addressed. 3. Track social media trends to enhance tourist experiences and audience engagement. Participants will learn the importance of being informed about trends that shape audience expectations and engagement strategies. Key resources for monitoring these trends will be explored. Practical exercises will guide participants in identifying and applying emerging trends to their work. Learning Goal: Equip heritage interpreters and tourist guides with essential digital skills to navigate the digital world, use AI tools for itinerary planning, improve narrative creation, and track social media trends to enhance tourist experiences and audience engagement.
You can also join this program via the mobile app. Go to the app